Brand USA concludes India Travel Mission


Brand USA, the destination marketing organisation for the US, organised their eighth annual India Travel Mission with an aim to educate the Indian travel industry on the potential of the US as a travel destination, plus build and renew relationships with their Indian trade partners. A delegation of 38 US companies and 53 delegates took part in this mission that travelled to Chennai, Mumbai and New Delhi.

Delegates, including representatives from tourism boards, hotels and receptive operators, among others, received an overwhelming response from the Indian travel trade with more than 820 people attending the multi-city business event.

Commenting on the sales mission, Sheema Vohra, managing director of Brand USA in India said: “The 2019 Brand USA India Mission has been a remarkable event, with the engagement in each city generating noteworthy opportunities and avenues for future business expansion with our Indian partners.”

The US has seen an upsurge in tourist arrivals from India. In 2018, a record 1.4 million Indians visited the US, positioning India at the tenth slot in terms of visitor arrivals. Moreover, Indians were ranked fifth highest in visitor spending in the US. Indians’ spend reached USD 15.78 billion in 2018 as compared to spends of USD 14.70 billion in 2017, more than several countries with higher arrival numbers to the US.

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