ABTA unveils campaign to help young holidaymakers stay safe abroad


ABTA – The Travel Association is running a new campaign providing tips and advice for young people to help them have a fun and safe holiday this summer. The campaign is targeting those aged between 16 and 23 and provides practical safety tips across a range of different areas, including the importance of looking out for one another and taking care when on balconies.

As part of the campaign, ABTA has published new advice on its website, and is speaking to the audience directly through an Instagram story and by working with influencers, as well as sharing the tips through ABTA’s own social media channels. ABTA is also supporting the Foreign & Commonwealth Office on a national media story about holiday safety for young people.

Many of the campaign activities coincide with the end of school exams and are ahead of the peak summer holiday season, when younger people start to head off abroad, often for the first time without their parents.

In recent years, there have been a number of incidents and accidents involving young people, many of which have led to serious injuries and even fatalities. ABTA and its members are keen to help young holidaymakers keep themselves safe while away, and have developed the campaign in the hope it will help young people avoid these types of tragic events.

ABTA Members and travel companies can support the campaign by directing their customers to the online advice at abta.com/youngholidaymakers.

“A memorable trip for all the right reasons”

Nikki White, ABTA’s director of destinations and sustainability said: “For many young holidaymakers this will be the first summer they have travelled abroad with friends and while it’s important to have fun, there are a number of simple steps they can take to help them stay safe on holiday.

“Our campaign is speaking directly to these holidaymakers encouraging them to look out for one another and take care while they are away, such as being careful when on their balconies, this will help them have a great time and a memorable trip for all the right reasons.”

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