Hyatt is once more expanding the portfolio of properties in its World of Hyatt loyalty program. Hyatt last week added eight Thompson Hotels to World of Hyatt, giving loyalty members the ability to earn and redeem points at the properties around the world. In May, it plans to add the spectrum of Joie de Vivre hotels while other brands will get added later in the year.
World of Hyatt’s expansion comes as part of the hotel group’s recent acquisition of Two Roads Hospitality, a move that added some 85 properties to the boutique operator’s portfolio. Though the acquisition was only announced in the fourth quarter of 2018, Hyatt was quick to ingest at least some of the properties and release them into World of Hyatt in the first quarter of this year.
That aggression seems to be reflective of Hyatt’s general operations of late. In the last three years the operator has been moving quickly, from acquiring new wellness businesses to investing in the sharing economy to the nonstop tweaking of its loyalty program. And while Hyatt is still a dwarf compared to its siblings at Hilton, Marriott, IHG, and Wyndham, it’s certainly starting to make waves.
— Grant Martin, Business of Loyalty Editor
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Skift Business of Loyalty Editor Grant Martin [firstname.lastname@example.org] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.
Photo Credit: Signage for Hyatt Hotels Corp.’s Grand Hyatt is displayed on the corner of Lexington Avenue and East 42nd Street in New York, U.S., on Tuesday, Feb. 16, 2016. Michael Nagle / Bloomberg